Cannabis packaging is a complex design process. It has to convey information about the product, while also appealing to customers and standing out on store shelves.
The cannabis industry is proliferating, and many packaging companies specialize in designing cannabis packaging. Some of these firms have been in the business for decades, while others are new to the industry.
Your Cannabis Packaging Can Influence Your Consumer Behavior
Packaging is a key component in the success of any product. It needs to be able to provide information about the product, convey a brand’s personality and tell a story. Cannabis packaging has to do all these things and more, as it is not only trying to sell you something but also trying to ensure that you are not breaking any laws by purchasing it.
The most common types of cannabis packaging are containers, jars, tubes, and tins. These containers come in different shapes and sizes depending on the type of product they hold (flower/dry herb or extract). They are often made out of glass or plastic but can also be made out of metal or cardboard. The container needs to be able to protect the product inside from light, air, and moisture while still being easy
6 Proven Ways Cannabis Packaging Can Increase Your Sales and Create Brand Awareness
- Preventing product theft with tamper-proof and child-resistant packaging
The cannabis industry has been a target for product theft and counterfeiters. One way to prevent this is to use tamper-proof and child-resistant packaging.
Tamper-proof packaging helps protect products from being opened, used, or tampered with by consumers or retail staff. Child-resistant packaging is designed to make it difficult for children under the age of five to open the package, but not so difficult that adults can’t open it easily.
Packaging should be both tamper-proof and child-resistant in order to protect products from theft and counterfeiting.
- Eye-catching bright colors in your cannabis packaging
Consider using bright colors, as they are more eye-catching than neutral colors. In the past, cannabis companies relied heavily on monochromatic packaging with neutral colors. This was done to ensure that the packages would not stand out in certain areas of the country.
However, it was discovered that people were more likely to purchase products that had bright colors such as orange, yellow and blue.
- Make use of shapes in packaging
The cannabis industry is rapidly growing, and the shape and design of the packaging are one-way designers are working to differentiate their products.
Cannabis packaging is a reflection of each brand’s branding and marketing strategy; hence why some brands choose to feature modern designs and others choose to use vintage palettes. There are many materials cannabis packaging can be made of: glass, plastic, cardboard, paper, tin cans, aluminum cans, and steel cans. Some brands also have their products packaged in tins or jars because they are recyclable.
- Use imagery on cannabis packaging that represents your product or brand identity.
You should have a clear idea of what you want to convey when you are designing your packaging. You need to make sure that the image you choose is going to make the customer want to buy your product.
There are a few things that you need to keep in mind when designing an image for your cannabis packaging:
- Research and study other cannabis brands and their packaging. You can see what kind of images they use on their packaging, which might give you some ideas for your own design.
- Make sure that the image is not too busy or complicated because if it is, it will be difficult for customers to identify the product.
- Make sure that the image is not too small because this will also make it difficult for customers to identify the product.
- Reusable packaging is on the rise.
Reusable cannabis packaging is a cannabis trend catching up in 2022. Cannabis companies are turning to reusable packaging as a way to reduce their environmental footprint and also save on costs of production.
Studies show that consumers are more likely to buy products with child-resistant packaging, which can be difficult for cannabis companies to do. This is because cannabis packaging needs to maintain the quality and freshness of the product.
Reusable containers are a potential solution for this problem as they can keep products fresh and safe from contamination by other substances. These containers can also be used over and over again, which could save companies money on manufacturing costs.
- Simple packaging design works well
The design and labeling of cannabis packaging is a balancing act between informing consumers and appealing to them. The goal is to make the product recognizable and easy to find on store shelves while also providing information in a concise, clear way that doesn’t overwhelm or mislead customers.
There are many factors that go into the packaging of cannabis before it is launched to the public.
Packaging is not just about making your product look good and appealing. It also needs to be compliant with regulations in the state where you are operating. In many cases, this means there are restrictions on how much THC can be in a package and how many packages can be in one box. If you want your cannabis brand to succeed, then it is important that you pay attention to the way you package your product before launching it to the public.So, ensure you choose your cannabis co-packaging partner wisely.
